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Estos son los factores que influyen para tener una buena posición en Google

Alcanzar una buena posición en Google es una de las metas que tienen muchas páginas webs. Para saber cuáles son los factores de ranking más importantes de este buscador, SEMrush ha realizado el estudio "Ranking Factors 2.0". Asimismo, ha dado a conocer cómo debe ser el perfil de backlinks de los sitios webs.

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La radio es el medio en el que más confía el consumidor

En el fragmentado panorama mediático actual la radio ha quedado relegada quizás al papel de Cenicienta de los medios (en términos de inversión publicitaria al menos). Sin embargo, puede presumir de ser el medio en el que más confía el consumidor. Así lo concluye al menos un reciente estudio llevado a cabo por Radiocentre, el organismo que aglutina a las cadenas privadas de radio en Reino Unido.

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Así de listas serán las estanterías de los supermercados en el futuro

La compra de algo tan profundamente analógico como los alimentos está cada vez más influida por las nuevas tecnologías. En la nueva era digital los consumidores tienen la posibilidad de llenar la cesta de la compra cómodamente desde casa y recoger su pedido en la tienda más cercana.

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